CRM & Automation
Built for growing businesses

Follow up with
every lead. Automatically.

Most growing businesses lose 40–60% of potential revenue to slow or inconsistent follow-up. Specter builds automated sequences that respond in seconds, nurture leads over time, and bring back customers who went quiet.

<60s
First contact, new lead
100%
Leads followed up
Set Once
Runs forever
Pipeline · Live Automating
New Lead
Instant text + email
<60s
Pre-Job
Appointment reminders
24h / 2h
Post-Job
Review + referral ask
Auto
Dormant Leads
Win-back campaigns
3/7/14d
The Problem

Most leads never get followed up on properly.

You're busy. Jobs run over. A lead comes in, you mean to call back, and it slips. By the time you do call, they've already hired someone else. The revenue was there — you just couldn't capture it fast enough.

  • New web or social leads wait hours before anyone calls back
  • Estimates that don't close never get a second touch
  • Completed jobs get no follow-up — reviews and referrals left on the table
  • Past customers you did great work for never hear from you again
The Revenue You're Leaving Behind

A growing business with 20 new leads per month that converts at 40% closes 8 jobs. Speed it to under 60 seconds and consistent follow-up could push that to 65%+ — 13 jobs from the same 20 leads. That's 5 more jobs per month from zero additional marketing spend.

The Fix

Automated sequences that fire the moment a new lead arrives, follow up at the right intervals, stop the moment a customer responds, and hand off to you only when it's time for a human. You stay focused on the work. The system handles the pipeline.

How It Works

Four stages. All on autopilot.

We map your current lead flow, identify every stage where follow-up could happen, and build automated sequences for each one. You review every message before it goes live.

01

New Lead — Instant Contact

Within 60 seconds, an automated text and email fires with a friendly message from your business.

02

Pre-Job — Confirmation

Automatic reminders at 24 hours and 2 hours out. No-shows and forgotten appointments drop significantly.

03

Post-Job — Review Request

An automated sequence checks in, asks for a review, and invites a referral — can double your review count in 90 days.

04

Dormant — Win-Back

Estimates that didn't close, past customers, seasonal campaigns — the system keeps working the pipeline.

What You Get

Every touchpoint. Handled automatically.

Speed

Instant lead response

New leads get a personal-sounding message within 60 seconds. Speed to lead is the biggest factor in converting inquiries.

Recover

Estimate win-back sequences

Automated follow-up at 3, 7, and 14 days gives you multiple shots at the job without manual chasing.

Remind

Appointment reminders

Text and email reminders go out automatically before every appointment. No-shows cut dramatically.

Retain

Past customer re-engagement

Customers you worked with 6–12 months ago are your highest-converting prospects for repeat business.

Seasonal

Seasonal campaigns

Pre-built and custom campaigns for seasonal promotions, slow-season pushes, or annual check-ins.

Smart

Stops when they respond

All automations pause the moment a customer replies. No double-messages — automation handles volume, you handle humans.

<60s
Lead response time
100%
Leads touched automatically
1–2 Weeks
Complete setup
Common Questions

Everything you want to know before you book.

Do I need to be tech-savvy?+

Not at all. We build everything for you — the sequences, the messages, the triggers. You give us approval, we flip the switch, and it runs on its own.

How fast does follow-up go out?+

Within 60 seconds of a new lead arriving. Most competitors respond hours later — your system responds in under a minute.

Does this replace my current system?+

In many cases we integrate with what you have rather than replace it. We assess your setup during onboarding and tell you honestly what's needed.

What if a customer responds mid-sequence?+

The automation pauses immediately. The conversation is flagged for you to take over — no double-messages, no awkward overlap.

Will the messages sound like my business?+

Every message is written to sound like you — not a generic template. You review and approve everything before it goes out.

Does it send texts or emails?+

Both. SMS has significantly higher open rates, so most sequences lead with text; email handles longer content.

What Else We Do
Book a Strategy Call

See exactly where you're losing revenue.

Book a free 15-minute strategy call. We'll look at your current lead flow, identify the biggest gaps, and show you what automated follow-up would look like.